[PDF] The Power of Cult Branding: How 9

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) by Matthew W. Ragas, Bolivar J. Bueno

• The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
• Matthew W. Ragas, Bolivar J. Bueno
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780307781529
• Publisher: Crown Publishing Group

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

Free j2me books download The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) by Matthew W. Ragas, Bolivar J. Bueno 9780307781529

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at ...

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Ragas, M. W. & Bueno, B. J. (2002). The Power of Cult Branding: How 9 Magnetic Brands. Turned Customers into Loyal Followers (and Your's Can Too). Ries, A.
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References for the Emerald case study 'Brand community of convenience products: new forms of Community: Unleashing the Power of Your Customer Base, Options: Order form; Belk, R., Tumbat, G. (2005) "The cult of Macintosh", . How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!) 
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